portfolio > automotive > 555 Subaru World Rally Team

555 State Express, a hugely well-known & profitable cigarette brand in the Far East, began to sponsor the newly formed Subaru World Rally Team in 1994, when Japanese cars were regarded in the west as a joke.

With drivers Colin McRae & Richard Burns the team has won every race, event, championship & accolade, the car became the iconic image of rallying & the Subaru Impreza is now the biggest selling sports-saloon car in the world.

Not bad in just 15 years – it pays to win.