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Lloyds Bank – UK 1987-1990

We worked with ad agency Lowe Howard-Spink to create concepts for over 150 financial products from Lloyds. We commissioned the finest artists who employ high production values to visualise them, using gentle self-deprecating humour and irony to manoeuvre Lloyds away from the Marbled Halls of Banking to becoming the best bank on the high street. 'Swings and Roundabouts' was our concept for the Budget, for whatever year, because it's always the same – you win some & you lose some.

Illustrator; Adrian Chesterman.