portfolio > retail > The Biba Store

Biba, the creation of Barbara Hulanicki, was the first high street brand experience – opened in Kensington in 1973

Biba was glitz, glamour, arrogant but with a sense of humour & held every retail world record

Biba – from the Food Hall to the Roof Gardens was designed by Whitmore-Thomas - the interiors, the attendant graphics & packaging for all seven floors of own-brand retail magic

Biba – ‘The most beautiful store in the world’ - The Sunday Times 1975