portfolio > retail > The Biba Store

The Biba logos; Each floor, and in some cases each area of each floor had its own identity, and thus its own logo, typeface, letterhead, swing-ticket, letterhead and gift voucher.

Details, details, details, the devil’s in the detail.

l-r: Men's Floor, Junior Rainbow, Ground Floor, Rainbow Room, Mistress Room, Food Hall, Pregnant Mums, Health Cosmetics, Kids, Roof Garden, Junior Rainbow (linear), Lolita, Men's Cosmetics, HouseholdFloor. Babies.