portfolio > retail > The Biba Store

The Biba Newspaper; Opening day, 10 September 1973, was chaos – but only chaos, not complete bloody mayhem, perhaps due to the print-run of 300,000 newspapers that were handed out to customers as store guides; a subliminal persuader to discourage the use of the vintage lifts, and to direct people to the magnificent stairways, where there was a billion decibels of the 'Hallelujah Chorus' to waft one heavenward.

Graphic design & typography: Chris Angell and Mick Partlett; illustration: Kasia Charko.